Starbucks truck at Rutgers, one out of six in the country
The Rutgers Dining Services debuted the first Starbucks truck at Rutgers University on September 5th. Only one out of six in the country, the truck travels to College Avenue on Mondays and Fridays, Busch on Tuesdays and Thursdays, and Cook/Douglass campus on Wednesdays to serve those on-the-go. To reaffirm the truck’s current location, employees use Twitter (@Rustartruck) to tweet to their followers.
The truck’s menu is similar to other Starbucks stores. However, it does not carry retail items such as mugs and coffees by the pound. The food available, such as Kind bars and packaged snacks, is scaled down compared to the Starbucks stores. The truck truly compliments the Rutgers student’s on-the-go lifestyle.
The Rutgers Dining Services was able to acquire the truck by going through Corporate Starbucks, according to Ronald Middlecoop, a manager for the dining services who first started training at Livingston campus’ Starbucks. “We went through corporate Starbucks. Since we were so successful with the store in Livi, they were more than willing to give us the truck,” Middlecoop said.
“We just heard a lot of chatter among the students that there’s wasn’t enough good coffee on campus, and my boss just kind of ran with it. And I think it’s going to be really successful,” Middlecoop said.
Although there has not been any complaints, Middlecoop said that recent Rutgers graduates have complained about missing out on the new Starbucks truck.
So far, the coffee store is doing well as a result of its soft launches back in August. During that time, the truck tested how it would function and workers were able to smooth out problems they encountered before the semester began, Middlecoop said.